: He interacts with a mysterious, hooded figure known as "Gekyume"—a word X invented meaning a "different state" or "next" universe of thought. This figure acts as a guide, pushing him to "spread love" and "change the overall cycle of energy".
: The video ends with a message on a scrap of paper: "People change, things change, and me too," reinforcing his desire to leave behind his controversial past for a better future. Commercial and Cultural Impact
: The Official Music Video has surpassed 1 billion views on YouTube.
: X is shown brutally fighting his former self, symbolizing his real-life attempt to change his public image and personal behavior.
: Following its release, "SAD!" jumped over 50 spots to hit No. 1 on the Billboard Hot 100 , making X the first artist to achieve a posthumous No. 1 since The Notorious B.I.G. in 1997.
Written and creative-directed by XXXTENTACION (Jahseh Onfroy) before his passing, the video depicts him attending his own funeral. The central conflict arises when his "old self"—representing his troubled past and negative energy—rises from the casket to attack him. Key themes explored in the video include: