Understanding Consumer Behaviour ◆

Two 10% discounts often feel more valuable to a shopper than a single 20% discount.

Many purchases are made to boost social status or soothe negative emotions rather than to fulfill a functional need. 🛣️ The 5-Step Decision Journey Understanding Consumer Behaviour

Not every purchase is treated with the same level of intensity. Two 10% discounts often feel more valuable to

Low involvement but significant brand switching (e.g., snacks). 🌍 Factors That Pull the Strings Understanding Consumer Behaviour

Comparing features, price, and ease of use.

The actual conversion or "buying" moment.

Consumers are often . Decisions aren't just about price; they are driven by deep-seated emotional and psychological triggers.