Watch how the film's iconic sunglasses reveal the chilling reality of subliminal mind control:
Los Angeles, Nada (Roddy Piper) finds a pair of special sunglasses that strip away the "mask" of reality. They Live
: The film’s visual style—black-and-white "truth" vs. colorful "illusion"—critiques the neoliberal ideologies and mass media manipulation of the 1980s. Watch how the film's iconic sunglasses reveal the
: Armed with the truth, Nada teams up with a fellow laborer, Frank (Keith David), to find the source of the alien signal and expose the conspiracy to the world. Iconic Elements : Armed with the truth, Nada teams up
: One of the most famous quotes in action cinema occurs when Nada enters a bank: "I have come here to chew bubblegum and kick ass... and I'm all out of bubblegum" .
: The film features a legendary, six-minute-long back-alley brawl between Nada and Frank, which John Carpenter designed to show the grueling difficulty of convincing someone to see an uncomfortable truth.