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Use a combination of tools—including social media, direct mail, email, and networking—to stay in front of customers constantly. The Ultimate Marketing Plan: Target Your Audien...
Rather than just making one-time sales, aim to increase the lifetime value of existing customers through upsells and referrals. Where to Buy : New copies listed around $7
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Developing a strong USP is essential for differentiating your business. It should answer the customer’s question: "Why should I buy from you instead of anyone else?".
The book by Dan S. Kennedy is a practical, direct-response guide designed for small business owners and entrepreneurs. It moves away from "branding fluff" to focus on measurable systems that attract leads and multiply profits. Core Strategies for Marketing Success