: Known for its versatile, buildable shimmer that works on a variety of skin tones.
If you are looking to invest in high-performance formulas, these brands are top-rated by editors at Byrdie :
: A luxury favorite for achieving a seamless, sun-kist look without streaks. the best makeup to buy
The "best" makeup depends on whether you're looking for iconic luxury staples, viral trends, or reliable drugstore finds. Below are the top recommendations categorized by their reputation and performance for 2025.
: A hybrid "glow" product used as a primer, highlighter, or sheer tint. : Known for its versatile, buildable shimmer that
For a "clean girl" or effortless everyday look, focus on these types of products:
: A staple for "starter kits" due to their high pigment and variety of neutral shades. Minimalist Essentials Below are the top recommendations categorized by their
These products have earned "Holy Grail" status through massive social media presence and consistent performance: