Snap’s 2026 Strategy: From Originals to the "Snappys" and Smart AR
Snapchat is doubling down on its identity as a premier destination for mobile-first entertainment. While the platform made waves with its Snap Originals , the focus in early 2026 has shifted toward elevating independent creators and integrating advanced directly into the viewing experience. 🏆 The Inaugural "Snappys" Awards Snap announced its latest slate of Originals pr...
Snap’s Santa Monica headquarters, transformed into a theater. Snap’s 2026 Strategy: From Originals to the "Snappys"
Hosted by Matt Friend, the event honored 22 creators across categories like comedy, beauty, and sports. Snap announced its latest slate of Originals pr...