Sincerely, The Puck Bunny By Maren Moore -

: Use a "Then vs. Now" format. "Then" features his aggressive on-ice persona and temper. "Now" features Briggs in "Dad Mode" with his daughter, Olive, showing his vulnerable and protective side.

This feature would be a "dual-perspective" immersive digital or social media campaign that leans into the book’s major tropes , such as and surprise pregnancy hockey romance . 1. The Digital "Burn Book" Archive Sincerely, The Puck Bunny by Maren Moore

: Readers can browse "archived posts" written by the heroine, Maddison, before she met Briggs. These posts would detail the "notorious" bad boy antics that gave Briggs Wilson his reputation. : Use a "Then vs

: As users scroll, they find "redacted" notes or "comments from Briggs" that reveal the truth behind the headlines—showing his kind and loyal nature . 2. "Alpha Daddy" Highlight Reel "Now" features Briggs in "Dad Mode" with his