The book is structured around interviews and examples of Alcala's work, particularly his acclaimed series Voltar .

It explores "sequential art," teaching how to guide a reader’s eye across a page using composition and white space.

The text provides guidance on figure drawing and perspective, advocating for a "photographic memory" developed through persistent practice.

Alcala’s "Secret Teaching Number One" is to look inside yourself to find the artist, but practically, he emphasizes constant observation of reality—drawing in the air with a finger to memorize shapes before putting them to paper.