Roddy - Ricch - Down Below [official Music Video] (dir. By Jmp)

Released as a breakout visual from his 2018 mixtape, Feed Tha Streets II , the official music video for Roddy Ricch’s "Down Below" is a masterclass in modern storytelling. Directed by JMP, the video serves as a visual victory lap, juxtaposing Roddy’s past struggles in Compton with his meteoric rise to stardom.

### The video follows Roddy’s journey from "sleeping on the floor" to living his dreams. Released as a breakout visual from his 2018

: The visuals capture the gritty reality of his come-up, featuring scenes in "project walls" and "county jail" that reflect the lyrics' themes of survival and perseverance. : The visuals capture the gritty reality of

Roddy Ricch - Down Below [Official Music Video] (Dir. by JMP) Directed by JMP (with cinematography by Mike Koziel),

: Look for the striking shots of money falling from the sky over his old neighborhood, visually representing the abundance he once only dreamed of.

Directed by JMP (with cinematography by Mike Koziel), the video uses a moody, cinematic color palette—rich blues and sunset hues—to evoke the "cold nights" Roddy frequently references.