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Analyze their presence in the industry, such as their role in organized vs. unorganized sectors. 3. Current Retail Environment (Audit)
A high-level overview (approx. 200–250 words) of the retailer's current position, the primary problem addressed in the paper, and your key recommendations.
Identify if they are store-based (physical) or non-store based (online/vending).
Discuss external influences like economic trends or local policy reforms. Retail Management Course Overview | PDF - Scribd
Retail Management Submitted by: [Your Name] Date: [Submission Date] 1. Executive Summary
Briefly describe the retailer (e.g., department store, supermarket, or e-commerce platform).
Compare their performance against at least 2–3 major competitors.
Define "who, where, and what" their customers want.
