| More tabs | Uses software like SPSS or Excel to perform descriptive (means, frequencies) or inferential (t-tests, regressions) statistics.
Focuses on human experience and social contexts, leading to qualitative data.
Deals with numbers and statistics. It aims to test hypotheses, identify patterns, and generalize results. Research Methodology
Uses Content Analysis (counting words) or Thematic Analysis (identifying patterns and themes). 7. Reliability, Validity, and Ethics
Deals with words and meanings. It aims to explore ideas, understand complex experiences, and gather in-depth insights. Uses software like SPSS or Excel to perform
Research methodology is the systematic approach used to collect and analyze data to ensure the findings are valid, reliable, and replicable. It isn't just about the methods (the tools); it’s about the philosophy and logic behind why specific techniques are chosen.
Can the study be repeated with the same results? It aims to test hypotheses, identify patterns, and
Before choosing tools, a researcher must decide on their philosophical stance: