Principles and Methods of Social Research: An Overview Social research is the systematic investigation of social phenomena to uncover patterns, test theories, and understand human behavior within a societal context. It bridges the gap between theoretical speculation and empirical reality. 1. Core Principles
The ultimate goal of social research is not just to describe the world, but to explain why social patterns exist. By combining rigorous methods with ethical integrity, researchers can provide the evidence needed to inform public policy, improve social services, and deepen our understanding of the human experience.
In-depth, one-on-one conversations that allow for detailed personal perspectives. Principles and Methods of Social Research
The consistency of a measure. A study is reliable if it yields the same results when repeated under similar conditions.
The accuracy of a measure. It ensures the research actually measures what it claims to measure. Principles and Methods of Social Research: An Overview
Create a testable statement or a guiding research question.
Suggests that social reality is subjective and constructed by individuals. It focuses on understanding the meaning behind human actions (often associated with Qualitative data). 3. Common Methods Core Principles The ultimate goal of social research
Decide which methods best suit the goals of the study.