Persona May 2026

In analytical psychology, the is a concept developed by Carl Jung representing the "social mask" an individual presents to the world.

: It serves a healthy purpose by allowing individuals to navigate diverse social and professional environments, acting as a protective barrier for the authentic self. PERSONA

: Derived from the Latin word for a theatrical mask, it is the compromise between an individual's innate personality and societal expectations. In analytical psychology, the is a concept developed

: In Jungian theory, the qualities rejected by the persona form the "shadow"—the repressed or undesirable traits of the psyche. : In Jungian theory, the qualities rejected by

In business and product design, a is a fictional but realistic character representing a segment of a target audience. How to Create a User Persona in 5 Minutes

: Problems arise when an individual completely identifies with their mask (e.g., "becoming" their job title), leading to alienation from their true self and potential psychological symptoms like irritability or phobias. 2. Marketing and User Experience (UX)