Research from the Geena Davis Institute and the Center for the Study of Women in Television and Film highlights a steep drop-off in visibility as women age.
: In 2025, only 12% of US feature films were written by women over age 40, indicating that "mature" voices are frequently excluded from the script-writing stage. Beyond the Stereotypes: The Reality of Aging Women in Films milfs next door gallery
Recent data indicates that the "older female" demographic is a major economic driver, though studios often fail to capitalize on it fully. Research from the Geena Davis Institute and the