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Only 6% of films featuring women over 40 mention menopause. When it is mentioned, it is usually portrayed as a joke or linked to "meno-rage" tropes rather than a realistic life stage.

On broadcast and streaming, female characters drop from 46% of speaking roles in their 30s to just 15% in their 40s. milf mature lingerie

Mature female characters are twice as likely as men to be defined by narratives focused on physical aging or cosmetic procedures. Only 6% of films featuring women over 40 mention menopause

Female representation in film and television hits a significant drop-off precisely as actors enter their 40s. Mature female characters are twice as likely as

Only 1 in 4 films passes this test, which requires a female character over 50 who is essential to the plot and not reduced to ageist stereotypes. 📈 Economic Power vs. Media Inclusion

Writing a new narrative for women in midlife on the big screen

There is a massive "blind spot" between what mature women spend and what they see on screen.