While they remain the "most committed" TV watchers—66% watch 3+ hours daily—this viewing is shifting from live TV to streaming and digital news.
Weekly podcast consumption among the 50+ demographic rose by 5% in 2025, primarily driven by a search for news and political content. matures porno usa
Older adults are no longer passive consumers; they are tech-savvy and increasingly mobile-first. While they remain the "most committed" TV watchers—66%
Streaming has become nearly universal, with 83% of adults 50+ using services like Amazon Prime Video (63%) and Netflix (60%). Streaming has become nearly universal, with 83% of
Despite their market size, older adults report a persistent lack of meaningful representation in media content. Tech Adoption Continues Among Older Adults - AARP
Generative AI use among older Americans doubled between 2023 and 2024, with 18% now using these tools, though privacy concerns remain a major barrier to wider adoption. Content Preferences & Fandom
Facebook remains the "clear favorite" for 72% of the demographic, followed by YouTube (53%) and Instagram (34%).