The official HD video, released on YouTube in late August 2011, is known for its cinematic references.

"King del Rap" is the title track and lead single from Italian rapper third studio album, released on August 30, 2011 , via Universal Music Group . The song serves as a definitive self-proclamation of his dominance in the Italian hip-hop scene. Production & Creative Team Artist: Marracash (Fabio Rizzo). Producer: Deleterio (Piermarco Gianotti). Video Director: YO CLAS!.

The video parodies and pays homage to iconic pop culture and US fiction, including: The Fresh Prince of Bel-Air . King Kong . Rambo .

The parent album, King del Rap , reached number seven on the Italian charts and was eventually certified gold by the FIMI.

The lyrics reinforce Marracash as the "King of Rap," responding to critics of his previous work, Fino a qui tutto bene .