It belongs to a genre of "bait" videos where the thumbnail and title suggest one thing (fashion/lifestyle) to lure in a specific audience.
It follows the legacy of classic internet screamers like The Scary Maze Game or the K-fee Car Commercial . Safety Warning mariaheels.mp4
After a few seconds, the footage abruptly cuts to a terrifying image—usually a distorted face or a "jump scare" monster—accompanied by a deafeningly loud, high-pitched scream. It belongs to a genre of "bait" videos