Use the 4-1-1 Rule —for every 6 posts, 4 should be purely educational, 1 should be a "soft sell," and 1 a "hard sell" [0.5.15].
Write like a person thinking out loud, not a corporate brochure [0.5.8].
Reply to every comment within the first 60 minutes to signal to the algorithm that the post is generating a live conversation [0.5.6].