Lena Johannson Die Frauen Vom Jungfernsteig 0... May 2026

The launch of Nivea cream; Irma's role in early advertising and a scandal that threatens the company. Core Themes & Characters

: A recurring theme is the anti-Semitism faced by Oscar Troplowitz, a Jewish pharmacist, and the couple's struggle for acceptance by the conservative Hanseatic elite. Lena Johannson Die Frauen Vom Jungfernsteig 0...

: The novels highlight how these women influenced the business through unconventional means, such as Gerda’s strategic networking in Hamburg's high society . The launch of Nivea cream; Irma's role in

The trilogy chronicles the rise of the Beiersdorf company, from its early laboratory days to the invention of revolutionary products like Leukoplast and Nivea cream. Title (German) Gerdas Entscheidung (Gerda's Decision) The launch of Nivea cream

: Wife of Oscar; a lover of art and a skilled social navigator who supports her husband's vision.