Kygo, Selena Gomez - It Ain't Me (official Video) May 2026

The lyrics, co-written by , Ali Tamposi , and Kygo , tell the story of a woman finding the strength to walk away from a toxic relationship ruined by a partner's excessive drinking and partying. Kygo, Selena Gomez – It Ain't Me (Lyrics)

The official music video for by Kygo and Selena Gomez , released on April 24, 2017, is a surreal narrative exploration of love, tragedy, and the subconscious. Directed by Philip R. Lopez , the video follows a young couple whose lives are forever changed by a motorcycle accident. Plot Summary & Visual Themes Kygo, Selena Gomez - It Ain't Me (Official Video)

: Much of the visual storytelling occurs within the boyfriend's comatose state, depicted as a surreal forest filled with blue mist, fairy lights, and green smoke. The lyrics, co-written by , Ali Tamposi ,

: The video begins with a couple (played by Georgia Fowler and Nathan Mitchell ) embarking on a motorcycle ride at night. They are blinded by a flash of light, leading to a crash that leaves the boyfriend comatose. Lopez , the video follows a young couple

: In the real world, the girlfriend sits by his hospital bed, eventually dancing and singing to him while placing headphones on him to "draw him back" to life.

: The boyfriend eventually awakens to find the room empty. A butterfly perched on his forehead or cheek serves as a symbolic reveal that the girlfriend actually died in the crash and was visiting him from the afterlife. Lyric Analysis & Meaning