Is Bass Pro Buying Cabela's Direct
: The Cabela’s CLUB credit card program was sold to Capital One as part of the deal. Strategic Changes
The merger united the two largest outdoor retailers in North America, bringing Cabela’s 82 stores under the same ownership as Bass Pro Shops’ 95 locations. While the brands remain distinct, they now operate as a unified family under the leadership of Bass Pro founder Johnny Morris. Impact on Customers is bass pro buying cabela's
: Gift cards from either brand can be redeemed at both Bass Pro Shops and Cabela's . Reward points for the Cabela's CLUB and Bass Pro Shops Outdoor Rewards programs are honored at both retailers. : The Cabela’s CLUB credit card program was
: Customers can now return merchandise purchased at one brand's store to the other. Impact on Customers : Gift cards from either
Bass Pro Just Completed a $4 Billion Deal to Buy Cabela's - Fortune