After losing roughly $300 million in 2019, the company finally swung to a $10 million profit in April 2020. 3. Diversifying Beyond the Produce Aisle
The company was valued at approximately $7.9 billion . Instacart raises $200M more at a $17.7B valuation
Just four months later, it added another $200 million, reaching $17.7 billion . After losing roughly $300 million in 2019, the
Before the pandemic, Instacart was often viewed as a convenience for the time-strapped. The global crisis transformed it into an essential service. it added another $200 million
In less than ten months, Instacart more than doubled its paper value, driven by a compared to the previous year. 2. From "Luxury Service" to "Lifeline"
Instacart's share of the U.S. online grocery market jumped from 10.2% in 2019 to 21.5% in 2020 .