: The standard for monitoring a site's actual traffic and user behavior data.
The service was officially discontinued by Amazon on May 1, 2022 . As a result, it is no longer possible to increase or track a website's "Alexa Rank" as the metric effectively no longer exists in a functional or public capacity.
: Focusing on keywords , high-quality backlinks , and technical SEO improved overall search engine visibility, leading to more organic visitors. Modern Alternatives
: Widely used for tracking "Domain Rating" or "Authority Score," which focus on backlink profiles and organic search performance.
Historically, "increasing" an Alexa Rank (which meant lowering the numerical value) was achieved through the following methods, many of which are still relevant for modern SEO alternatives: Historical Methods to Improve Alexa Rank
Since the retirement of Alexa Rank, digital marketers typically use alternative traffic analysis tools to measure website popularity and authority:
