A slow site leads to "accidental clicks" or users leaving before ads even load.
Not all topics are created equal. Advertisers pay more for leads in industries with high customer lifetime value. How to increase CPC in Google Adsense.pdf
By allowing more types of ads to compete for a single slot, you force advertisers to bid higher to win the space. Summary Checklist: Research high-CPC keywords before writing. Check your "Ad Review Center" weekly. Focus on "Quality over Quantity" in your traffic. Keep your bounce rate low by providing genuine value. A slow site leads to "accidental clicks" or
Focus on traffic from the USA, UK, Canada, Australia, and Germany. and Germany. Insurance
Insurance, Finance, Real Estate, Legal Services, and Technology/SaaS.