80% of your content should provide value (educational, entertaining, or inspiring), while only 20% should be direct promotion.
You can't improve what you don't measure. Use the built-in tools to refine your strategy. How to Develop and Maintain a Prosperous Facebook Page
Use a high-resolution profile picture (usually your logo) and a cover photo that communicates your value proposition immediately. 80% of your content should provide value (educational,
Reels and live videos currently see the highest reach on the platform. They capture attention longer than static images. Use a high-resolution profile picture (usually your logo)
Answer comments and messages promptly. This builds trust and signals to Facebook that your content is engaging.
Fill out the "About" section completely. Use relevant keywords in your bio so your Page appears in both Facebook and Google searches.
Check which posts get the most shares and saves. Double down on those formats.