His music is often categorized under Anatolian Rock or contemporary folk, characterized by high "melodicity" and a reliance on acoustic instruments like the guitar and cümbüş.
Hirai Zerdüş, the stage name for , is known for his enigmatic persona and deeply emotive vocal delivery.
The lyrics revolve around the themes of "hasret" (deep longing) and "ah" (a soulful sigh or lament). The refrain "yandı ha yandı" (it burned and burned) emphasizes a continuous, unrelenting emotional suffering.
