And The Davidsons: Harley

The brand didn't begin in a corporate boardroom but in a 10x15-foot wooden shed in the Davidson family’s backyard. In 1901, a 20-year-old William S. Harley drew up plans for a small 116cc engine designed to fit a standard bicycle frame.

A central theme of the Harley story is the fierce, often bitter rivalry with Indian Motocycle Manufacturing Company . At the time, Indian was the dominant force in America. To compete, Harley-Davidson turned to the track. Harley and the Davidsons

The company succeeded because the founders perfectly balanced two distinct skill sets: The brand didn't begin in a corporate boardroom