: All merchants using automated feeds must complete migration from the Content API to the new Merchant API by August 18, 2026 , to avoid service disruptions.
: While "Buy on Google" simplified mobile shopping, it caused retailers to lose control over the user journey and direct customer data. 3. 2026 Technical Requirements google shopping buy button
: Google moved away from being a marketplace host to focus on its role as a high-intent search and discovery engine. : All merchants using automated feeds must complete
The original "Buy on Google" program, which allowed users to purchase products directly on Google-hosted pages, was officially . It has been replaced by a more merchant-centric model that uses direct checkout links , sending shoppers from a Google ad or listing straight to a retailer's checkout page, bypassing the product landing page to reduce friction. 1. Current State (2026): Direct Checkout Links 2026 Technical Requirements : Google moved away from