Gayuma - Abra (ft. Thyro & Jeriko Aguilar) ❲Android❳

Through his ex’s intervention, the protagonist realizes his intense feelings aren't natural—he has been under the influence of a physical gayuma .

The title "Gayuma" translates to "Love Potion," a deeply rooted concept in Filipino folklore involving mystical charms used to win over a lover.

The video notably launched the "Buko Girl" (Janica Buhain) meme and featured a cameo by rapper Loonie. Impact on the OPM Landscape Gayuma - Abra (ft. Thyro & Jeriko Aguilar)

Compare its impact to other 2010s hits like or "Tao Lang."

The track showcased the versatility of Thyro Alfaro , who has since become one of the most prolific songwriters in the Philippines, and Jeriko Aguilar (son of the legendary Freddie Aguilar), adding a touch of OPM royalty to the production. Impact on the OPM Landscape Compare its impact

Abra's success proved that Filipino rap could be commercially viable without losing its lyrical edge, paving the way for the "Trap" and "P-Pop" movements that followed.

Released on September 30, 2012, "Gayuma" is more than just a hit; it’s a cultural milestone that redefined Pinoy Hip-Hop for the digital age. By blending street-smart lyricism with high-concept storytelling, Abra—alongside vocalists Thyro Alfaro and guitarist Jeriko Aguilar—created a viral phenomenon that held the title of the most-viewed OPM music video for over five years. The Magic Formula: Lyrics and Concept Through his ex’s intervention

If you’re interested in diving deeper into this era of music, I can: