Flash! -

You can save the filter from Stories and then apply it to your Reels, adding a quick 0.1-second cut for a "flicker" effect. Photography & Camera Flash Features

This new feature applies a high-exposure, 90s-inspired "film flash" look to existing photos or videos in your gallery. Open Instagram and go to your Story . Flash!

If you're diving into actual flash photography, several key features and modes help you control the light: You can save the filter from Stories and

Wait for the AI to process the image and apply the retro glow. If you're diving into actual flash photography, several

Select a photo from your gallery (this effect works best on darker or nighttime photos). Tap the icon (the three stars).

Search for or "Flash Film Style" and select the filter.

The "Flash" feature depends on whether you're looking for the viral social media effect or actual photography techniques. Currently, the most trending "Flash" feature is a that uses AI to mimic a retro, film-style aesthetic . Viral Instagram "Flash" Filter