Gender-balanced productions in 2024–2025 earned more than double the box-office revenue of projects that hired mostly men, averaging $293 million compared to $117 million. Notable Content Featuring Mature Women (2024–2026)

Roughly 93% of audiences say they would watch movies or TV shows with lead actors aged 50+, with many craving more realistic portrayals of menopause and midlife romance.

Women over 40 account for only 29% of major female characters in broadcast and streaming, whereas 54% of major male characters are over 40.

Several recent and upcoming projects highlight mature women in leading or complex roles: Grace and Frankie