The book spans across various topics, including the entrepreneurial process, marketing for small businesses, financial management, and the social dynamics of business creation.
Concepts, definitions, and the role of the entrepreneur.
The book you are looking for is titled authored by Sara Carter and Dylan Jones-Evans . Enterprise & Small Business Principles, Practic...
It is generally used by undergraduate and postgraduate students studying entrepreneurship, as well as practitioners seeking to understand the foundational principles of small business.
The book is a recognized academic text in the field of entrepreneurship, often utilized for its blend of theory (principles) and application (practice). The book spans across various topics, including the
It provides a comprehensive, research-led introduction to entrepreneurship, small business management, and the policy context surrounding them. Key Themes:
The economic impact of small- and medium-sized enterprises (SMEs) and government policies aimed at supporting them. It is generally used by undergraduate and postgraduate
Practical aspects of starting, operating, and growing small firms.
