The word "conduzir" is more common and formal, whereas "dirigir" is often reserved for directing people or organizations.
In daily life, "dirigir" is most commonly associated with operating a vehicle, though the nuance varies by region:
While "dirigir" can mean to steer (a car, plane, or boat), the word "conducir" is the more frequent choice for "to drive" in Spain and many parts of Latin America. 2. Leadership and Management
It is the standard word for "to drive" a car.
It translates to "running" or "managing" a business or team (e.g., dirigir un negocio ).
It can mean supervising or "directing" a research project or PhD thesis.