Direct Buy: Bikes

Buying a bike "direct-to-consumer" (DTC) means you purchase it straight from the manufacturer's website, bypassing the traditional local bike shop (LBS) markup. This model can often save you while providing higher-tier components for the same price as retail models. Popular Direct-to-Consumer Brands (2026)

Many top brands now operate exclusively or primarily through direct sales. BikesDirect.com Frequently Asked Questions direct buy bikes