Did Nike Buy Hurley Instant

Bluestar Alliance LLC now manages Hurley's global operations and licensing. NIKE, Inc. Announces Sale of Hurley to Bluestar Alliance

Under Nike, Hurley benefited from advanced Nike technologies, such as the development of the Phantom boardshorts using Nike's high-performance materials. did nike buy hurley

Yes, but no longer does. Nike acquired the surfwear brand in 2002 for approximately $95 million to gain a foothold in the surf, skate, and snowboard markets. Bluestar Alliance LLC now manages Hurley's global operations

However, Nike officially sold Hurley to the brand management firm in December 2019 . Key Details of the Ownership History Hurley benefited from advanced Nike technologies