Devon Cole - — W.i.t.c.h. (official Video)

Cole, a psychology graduate, approached the song with academic rigor, conducting weeks of research into the history of witchcraft and pop culture depictions like Sabrina the Teenage Witch .

: The video features a "cottagecore" aesthetic, with Cole and her dancers performing in prairie-style dresses and Mary Jane shoes. Devon Cole - W.I.T.C.H. (Official Video)

: Enticing, coordinated dance routines with a group of diverse women emphasize community and shared empowerment rather than the solitary, "wicked" witch trope. Analyzing Devon Cole's 'W.I.T.C.H.' in Feminist Discourse Cole, a psychology graduate, approached the song with

The official music video for "W.I.T.C.H." by Canadian alt-pop artist Devon Cole serves as a vibrant, feminist reclamation of historical archetypes. Released on July 7, 2022, following a record-breaking pre-save campaign for Sony Music Canada , the video visualizes the song's central acronym: . Lyrical and Intellectual Foundation Analyzing Devon Cole's 'W