: Everything is captured on whiteboards or sticky notes, replacing short-term memory and keeping the team aligned.
What makes a sprint effective isn't just the schedule, but several key principles:
: The team critiques the sketches and makes difficult decisions, choosing the best ideas to turn into a testable hypothesis. Design Sprint
: Group work is often dominated by the loudest voice. Sprints prioritize individual thinking followed by collective voting to ensure everyone has a voice.
A Design Sprint is an intensive, five-day process used by teams to answer critical business questions through design, prototyping, and testing ideas with customers. Originally developed by Jake Knapp at Google Ventures (GV), this methodology is a "greatest hits" of business strategy, innovation, and design thinking. : Everything is captured on whiteboards or sticky
: The sprint helps teams "stop talking and start doing," cutting through endless debate cycles. The Design Sprint — GV
: Instead of group brainstorming, team members work individually to sketch competing solutions on paper. : The sprint helps teams "stop talking and
The classic Design Sprint follows a structured recipe that guides a team from a vague challenge to a validated solution: