: Grew into a global retailer known for occasion wear, bridesmaid dresses, and evening gowns .
Chi Chi London began in 1982 as a family-run design house in North London that specialized in bespoke couture for catwalks . The brand eventually shifted to mass-producing its own collections, focusing on "fashion that celebrates you" with inclusive sizing and hand-drawn prints . Key Company Milestones chichiclothing.com
: On September 8, 2023, Chi-Chi Collection Limited went into administration and its assets—including the brand and website—were sold to Reem Clothing Limited , which continues to operate the platform . Brand Values & Operations : Grew into a global retailer known for