Buying Power By Ethnic Group May 2026

: In 2024, Asian consumers spent 11% more on retail than the average U.S. household. Hispanic/Latino Americans : $2.1 trillion to $4.1 trillion

Buying power—defined as total personal income after taxes—has reached a historic in the United States as of mid-2020s projections. While every racial and ethnic minority group is making financial gains, the rate of growth varies significantly, with Asian and Hispanic markets leading the pace of expansion. Buying Power by Major Ethnic Group buying power by ethnic group

: Nearly 25% of Hispanic consumers purchased via TikTok Shop in late 2024/early 2025. African Americans : $1.6 trillion to $1.98 trillion : In 2024, Asian consumers spent 11% more

: High educational attainment, increased entrepreneurship, and rapid population growth. While every racial and ethnic minority group is

The following data reflects current 2024–2025 estimates and recent growth trends: : $1.3 trillion to $1.6 trillion (estimated)

: Expected to reach approximately $1.98 trillion by the end of 2025. Growth Pace : Increased by 61% between 2010 and 2020.