Described as a mix of blueberry, raspberry, and cotton candy, the "liquid Windex" appearance and aggressive sweetness led to its original status as a commercial "flop" among adult consumers. Alternatives and Future Outlook
You may find listings from third-party sellers for unopened bottles from the 2021 limited re-release . These are often priced as collector's items—ranging from $40 to $80 for a small pack—and may be past their recommended consumption date.
The original formula used Blue 1 , a coloring agent that faced scrutiny and bans in several countries over health concerns.
Occasionally, sellers on Amazon or eBay list Pepsi Blue imported from the Philippines , where it has been a permanent flavor. Historical Timeline of Pepsi Blue
Created to compete with Vanilla Coke, it was marketed to teenagers with endorsements from Britney Spears and Papa Roach. It was discontinued in the U.S. in 2004 due to low sales.
The drink remains available in the Philippines, where it was originally released to celebrate a basketball championship. Why is it so hard to find?
As of April 2026, Pepsi Blue is in North America and is not sold as a standard, in-stock item by PepsiCo on Amazon .