: Humans overvalue "free" even when it is mathematically identical to a 50% discount.
: You already have multiple lines, plan to stay with the carrier for 3+ years, and were already planning to pay for a premium unlimited plan. buy 1 get one free phones
The "Buy One, Get One Free" (BOGO) phone deal is a psychological masterclass that leverages the where the word "free" triggers a rush of dopamine and a sense of immediate gratification. However, in the high-stakes world of smartphones, "free" rarely means "no cost." The Psychology of "Free" : Humans overvalue "free" even when it is
Before signing, always ask for the in writing, including all taxes and fees, to see if that "free" phone is actually saving you money. in the high-stakes world of smartphones