Compare the with the old E3 format. Explain the new iicon event and what to expect from it.
: Companies like Nintendo shifted toward their own digital broadcasts (Nintendo Direct), realizing they didn't need a physical trade show to reach their audience [11, 30]. big e3
: Hosted by Geoff Keighley, this has become the spiritual successor to E3, offering a centralized window for major summer announcements [21, 36]. Compare the with the old E3 format
: The ESA recently unveiled iicon , a new event set to debut in April 2026 , designed to explore the evolving role of interactive entertainment [33]. 30]. : Hosted by Geoff Keighley
: Maintaining massive physical booths became an "expensive farce" for many developers who could now release trailers online at a fraction of the cost [5].