Toward the end of 2017, the focus shifted to "Doorbuster" deals. Best Buy's CMO Provides Sneak Peek at New Holiday Ads
: These ads also highlighted Best Buy’s Free In-Home Consultation service to help customers find the perfect holiday "hookup". 3. Back-to-School: "How to College" best buy tv commercial 2017
The 2017 holiday season introduced a sentimental theme called "Open This Last," which aimed to capture the joy of receiving a truly special gift. Toward the end of 2017, the focus shifted
: The "One-Upper Couple" commercial featured a couple, Andy and Sarah, who invite their neighbors (the Smiths) over for a Super Bowl party. Back-to-School: "How to College" The 2017 holiday season
In 2017, Best Buy's television commercials centered on two major cultural moments: the and the holiday season . The year's marketing was characterized by a shift toward emphasizing "meaningful moments" and experiences enabled by technology rather than just product specs. 1. Super Bowl LI Campaign: "The One-Upper Couple"
: These "How to College" spots featured DeVine in various humorous scenarios—such as a "Donuts" themed ad—demonstrating how tech like laptops and headphones are essential for student life. 4. Black Friday & Cyber Monday