This was the peak of the "Beauty YouTuber" era. We weren't just buying products; we were buying , matte liquid lipsticks (thanks to the Kylie Lip Kit craze), and blinding highlighters (shoutout to Becca Champagne Pop). It was a year of maximalism—more was definitely more.
Throwing it back to 2016! That year was a massive turning point for the beauty industry, moving us away from the heavy "Instagram face" toward some of the most iconic formulas still sitting on our vanities today. best beauty buys 2016
: While the brand officially launched in late 2017, the hype and development in 2016 set the stage for the "Fenty Effect," making every other brand realize their shade ranges were severely lacking. Why 2016 Mattered This was the peak of the "Beauty YouTuber" era