: By taking strong stances, you attract high-quality customers who brag about buying from you while repelling those who aren't a fit.
19 jagged bits of advice for raw & wriggling marketing newbies Ben Settle Copy Troll pdf
is a marketing book by Ben Settle that explores "troll marketing" as a strategy to build authority, polarize audiences, and drive sales. Unlike standard online trolling, Settle's method is a calculated business tactic designed to eliminate indifference and create a dedicated following. Core Philosophy of Copy Troll : By taking strong stances, you attract high-quality
: Settle emphasizes doing your "trolling" on your own controlled platforms (like an email list or private blog) rather than public social media, where you risk giving a troll access to your audience. Key Rules and Strategies Core Philosophy of Copy Troll : Settle emphasizes
: Settle warns against blindly copying (swiping) his specific "trolling" phrases. The copy must be an extension of your own personality and business philosophy to work effectively.
The book teaches that "good marketing equals a little trolling". The goal is to use personality-driven, often provocative copy to separate "true fans" from people who will never buy from you.