The program is built around several psychological and behavioral strategies designed to shift the power dynamic in a man's favor:
The book primarily authored by Dominic Mann and associated with dating coaches Bobby Rio and Rob Judge, is a guide centered on triggering "primal attraction". The core premise is that a man's value in the dating market increases when he reduces his perceived investment in a woman, thereby triggering her "chase reflex". Core Concepts and Methodologies Attract Women: Unlock Her Legs: How to Effortle...