Don't undercharge out of fear. Your art contains your time and energy—your "soul's not cheap". 4. Build Your Own Ecosystem
A personal site is your most important vehicle for attracting collectors. artist-who-sell-their-soul
"Commercial savvy" is essential if you want to avoid having a second job, but it shouldn't replace your artistry. Don't undercharge out of fear
Don't be afraid to share the emotions or memories that inspire your work; authenticity resonates deeply with audiences. 3. Treat Business as a Parallel Skill artist-who-sell-their-soul