Airship Acquires Sms Commerce Company Replybuy -

Shifted from one-way "blasts" to personalized, one-to-one customer conversations.

ReplyBuy's seven-person team joined Airship. CEO Brandon O’Halloran transitioned to General Manager of Commerce, and CTO Anthony Saia became Head of Commerce Engineering. Airship acquires SMS commerce company ReplyBuy

The acquisition marked Airship’s official expansion beyond traditional customer engagement into . By absorbing ReplyBuy’s technology, Airship enabled its clients to conduct full end-to-end transactions—including payments—entirely within an SMS chat thread. Key Details of the Deal Automated syncing of conversational histories with major CRM

Customers can browse and purchase items via a single text response. Shifted from one-way "blasts" to personalized

Automated syncing of conversational histories with major CRM platforms.

This move followed a string of strategic acquisitions by Airship to solidify its "mobile-first" platform, including (UX testing) in 2019 and European rival Accengage earlier that same year.

The specific terms and purchase price were not publicly disclosed.