728x (2027)

Test different colors, CTAs, and images to see which version produces the best CTR.

Use a clear, concise message. The audience has only a few seconds to understand the offer. Test different colors, CTAs, and images to see

If using GIF, keep animation simple to avoid distracting the user from the message. Provide a list of best ad networks for this format? Discuss ad copy strategies to improve CTR? Google Display Ad Size Guide & Free Templates - Figma If using GIF, keep animation simple to avoid

While 728x90 is desktop-focused, ensure your overall campaign includes mobile-responsive alternatives (like 320x50 or 300x250) for a full, effective campaign. Google Display Ad Size Guide & Free Templates

Use colors that stand out against the website background to draw attention.

Typically 150KB, though some platforms may vary.

Ideal for brand awareness, promotions, and driving click-through rates (CTR). 2. Design Best Practices